Nike Stadium
September 2nd, 2010
Last spring a dodgy guy from the marketing branch of Nike Italia contacted us to take part in a small competition and develop a new concept for a store in Milan called Nike Stadium…
Ok, we know what people say about big brands: ‘they ask 3 fairly small practices to develop a project, they choose none, borrow ideas here and there and eventually call their trusted designers to put the shop together.’ Unfortunately we never grow up, we are still too naïve and always hooked on challenges… Therefore we accepted. Of course you never get answers from these guys, neither you can expect them to give you their feedback. After a while you just find out things…
The images featured in this post are part of the presentation that studiometrico issued to Nike Italia on the 1st of April 2010. Download the COMPLETE PRESENTATION (5.800 KB) to find out more about our proposal. Check out FRESHNGOOD to see pictures of the shop – designed by Sartoria Comunicazione – that has opened in June.
studiometrico team:
Lorenzo Bini
Francesca Murialdo
Claudia Brunelli
Giorgio Diegoli
Cristina Foglia
Egidio Iovene
Valeria Vitali